Join us live on Thursday 5/20 at 1 PM EST for a free webinar! BlastPoint’s Alison Alvarez will be chatting with Questline’s Brian Lindamood on how utility business teams can use customer segmentation and data-driven personas to generate higher revenues and better customer satisfaction.
Up-Leveling Your Company’s Customer Intelligence
Every customer has different wants, interests and needs. And consumers expect to receive relevant communication. That’s why your energy utility needs to personalize your communications through audience segmentation. By identifying your customers’ motivations or interests, you can better target them with specific messaging and content to reach conversion and program participation goals.
Join us Thursday, May 20, at 1 p.m. (EST) to learn best practices for segmenting your energy utility’s customer connections.
In this webinar, we’ll discuss:
- Why segmentation matters
- Opportunities for segmented messaging
- How to segment customer communications
- How segmentation positively impacts engagement, revenue and customer satisfaction
- Examples of effective segmentation
And we’ll show the difference between ordinary customer segments and those that have been given the power of predictive A.I. This is going to be a lively and very informative discussion, so we hope you don’t miss it. Register now!
Presenters
Alison Alvarez, CEO & Cofounder, BlastPoint
Brian Lindamood, AVP, Marketing & Content Strategy, Questline
If you’re ready to start up-leveling your company’s customer intelligence, join us at the webinar and reach out to us here! Learn more about why and how we build data-driven customer personas for utilities and enterprises, sign up for our weekly e-newsletter, and be sure to follow us on LinkedIn, Twitter and Facebook.
