How Predictive Intelligence is Transforming Deposit Growth in Banking
In today’s financial landscape, deposit growth has become one of the most difficult and most essential — levers for sustainable bank profitability. Rising interest rates have driven intense competition for customer deposits, while digital-first challengers have made switching accounts easier than ever. The result? Traditional marketing campaigns and branch-level strategies no longer deliver the same […]
Building Customer Personas: How Utility Personas Drive Smarter Engagement
Why Personas Matter for Utilities Utilities are under pressure like never before: affordability crises, rising customer expectations, and the urgent push toward decarbonization. Yet many still rely on outdated demographic segmentation or siloed initiatives that miss the mark. The result? Inefficient spending, inconsistent messaging, and customers left feeling overlooked. Customer personas offer a way forward. […]
Utility Call Center Optimization: How to Reduce Costs and Improve Customer Satisfaction
Utility call centers are under more pressure than ever. Customers want fast answers, agents are overwhelmed with high call volumes, and operational costs keep rising. For many utilities, managing the call center feels like a never-ending balancing act between efficiency and customer satisfaction. The solution? Utility call center optimization. A new playbook is helping utilities […]
From Indirect to Irreplaceable: Growing Lifetime Value of Auto Loan Members
Most credit unions acquire new members through indirect lending but far too many of those relationships end at the loan. That’s a missed opportunity. Indirect auto loans are a vital entry point for growth. But if your team isn’t focused on what happens after the loan closes, you’re likely leaving long-term member value on the […]
How AI Is Helping Utilities and Credit Unions Prevent First-Time Delinquency
First-time delinquency is one of the fastest-growing challenges facing both utilities and credit unions today. Customers and members who have always paid on time are suddenly falling behind, often going unnoticed by legacy systems until overdue balances pile up. But leading organizations are getting ahead of this risk by combining AI-powered predictive insights with modern […]
Unlocking Upskilling Value: What Your Team Gains When You Don’t Hire a Data Scientist
Hiring a data scientist sounds like the next logical step, right? After all, if your organization is trying to become more data-driven, wouldn’t bringing in an expert be the smartest way to move forward? Not necessarily. In today’s fast-paced, budget-conscious environment, building a data science team from scratch can be expensive, slow, and often unnecessary—especially […]
Smart Growth for Credit Unions: Why BlastPoint’s Member Acquisition Toolkit Changes the Game
Credit unions today face a complex challenge: drive meaningful member growth while staying grounded in their mission to serve communities with trust and care. But as the financial landscape shifts, so do the rules of engagement. Digital-first banks and fintech disruptors are rapidly reshaping consumer expectations—particularly among younger, tech-savvy audiences. The traditional playbook is no […]
May Credit Union Spotlight: Recognizing Our MVP
Each month, we celebrate a standout credit union leader who is transforming member engagement through the use of data-driven strategies. For our May Credit Union Spotlight, we’re proud to recognize Andrea from Expree Credit Union for her thoughtful approach to member segmentation and her vision for personalized marketing campaigns using the BlastPoint platform. We asked […]
Reboarding for Utilities: A Smarter Way to Re-Engage Customers
Utilities have long prioritized onboarding—ensuring that customers get connected, understand their billing cycles, and know how to contact support. But what happens after that initial connection? Too often, the answer is: not much. In today’s dynamic energy landscape, where the push for energy efficiency, affordability programs, and smart technologies is stronger than ever, utilities need […]
Turning Data into Member Growth: Why Credit Unions Can’t Wait on AI
Artificial intelligence (AI) is no longer a futuristic concept—it’s a real, practical solution helping credit unions and community banks thrive in a competitive and rapidly changing financial landscape. As larger banks and fintech companies race ahead with big data and AI-driven personalization, credit unions are under growing pressure to deliver the same high-quality, digital-first experiences—but […]