Intrusive Marketing Series, Part 1: The Art of Walking Away
This is the first blog in a two-part series about intrusive marketing practices and why we want to avoid them. You pull into a car dealership with your stomach in knots because the clunker you’re driving is rusted from the inside out and your mechanic has warned you it’s not safe to drive anymore. You […]
Emily Kane: A love letter as I say goodbye.
Emily Kane has been the Director of Operations at BlastPoint since Spring 2018. She will be very, VERY deeply missed. BlastPoint has never been like other data companies. And that’s the only way they could have ever gotten someone like me to sign on. Very few other organizations I’ve encountered have the boldness of vision […]
Do Brand Collaborations Really Work?
Images: Allure When we heard that one of our favorite childhood video games was being turned into a cosmetics line, our hearts thumped a little. What do Tetris and Ipsy have in common, anyway? And why would they collaborate on a product campaign? Because, somewhere out there, a marketing guru dreamed up this tantalizing strategic partnership, melding […]