Three Key Goals Customer Intelligence Will Help Utilities Achieve in 2022
As utilities begin the new year, they face the critical challenges of boosting customer satisfaction scores, growing sustainability programs, and ensuring energy equity. Customer intelligence provides the data-driven insights necessary for reaching benchmarks. Boost Customer Satisfaction Scores Customer intelligence is a fundamental tool for increasing customer satisfaction because, in order to satisfy customers, companies have […]
On the Road with an EV: Pros and Cons from an Owner’s Perspective
Find out firsthand what it’s like to be an early adopter of EVs in middle America. BlastPoint’s Tony Cebzanov and Marianne Holohan talk candidly about their experiences owning and driving EVs in Pittsburgh, PA. Their consensus: EVs are great; charging infrastructure, not so much. There are a lot of first-time EV owners out on the […]
BlastPoint’s EV Model Predicts Emerging Adoption Hotspots Across the US
Thanks to BlastPoint’s proprietary AI-powered algorithms, we’ve identified three key stages of EV readiness at the Census Tract level across the country. In our new report, the 2022 EV Adoption Outlook, we’ve predicted where consumers will be ready to adopt EV next so that utilities, automakers, and other key stakeholders in transportation electrification will be […]
Get Renters Engaged in Energy Efficiency to Improve Customer Experience
The new BlastPoint-sponsored Smart Energy Consumer Collaborative report, Understanding the Needs and Wants of Renters, shines a spotlight on this key customer demographic. The report reveals that renters care more than the average customer about saving energy and the planet, but that very few of them are actually aware of their energy providers’ EE programs. […]
Your Data Doesn’t Scare Us
Even large companies – especially highly regulated ones – are often scared to confront the gremlins in their data. Sometimes their data is in a bad state because of the ghosts of previous acquisitions. Or it might be fragmented among different worlds or systems and therefore inaccessible from the one you currently inhabit. This might […]
New Case Study: AEP Drives Digital Engagement with Customer Intelligence
Learn how American Electric Power utilized data-driven customer insights to surpass digital engagement benchmarks by 30%. We’re excited to publish a brand new case study showcasing our work with American Electric Power, a large utility with operating companies throughout the American midwest and south. AEP’s Customer Experience Team launched a new web-based digital assistant in […]
Three Essential Ingredients for Personalized Customer Experiences
Relevant content. Preferred channels. Personalized messaging. These “ingredients” empower marketers to create effective, personalized customer experiences. The foundation for all three? Operationalized consumer data, which is only a few clicks away in the BlastPoint Customer Intelligence Platform. The era of personalized customer experiences is here, which marketing experts have been predicting for a few years […]
The ROI of Customer Intelligence
Many industries have acknowledged the general value of increasing their customer focus. Yet some organizations struggle to calculate the actual impact of customer intelligence on ROI. This can hold them back from fully utilizing data-driven insights. Below, BlastPoint CEO & Co-Founder Alison Alvarez outlines key considerations to establish customer intelligence-driven ROI. Senior managers and boards […]
One Easy Trick to Validate Your Customer Data
BlastPoint’s CEO & Co-Founder, Alison Alvarez, talks about the importance of customer data validation. Alvarez, who has over a decade of experience working with customer data in multiple sectors, discusses validating cell phone numbers and how bad data can predict bad results. Bad data can take lots of different forms. Sometimes it’s benign and easily […]
Operationalize Customer Intelligence for Maximum Impact: Insights from Jitendra Dahale
Jitendra Dahale has decades of experience making data-informed business decisions for major global companies. We talked this week with BlastPoint’s Chief Strategy Officer about how leading companies use customer intelligence, and how to gather and operationalize it. Everyone knows they need customer intelligence “Almost every leading company either currently invests in customer intelligence or is […]