Customer Balance Risk Zones, Part 1: Who’s In The Green Zone & What Do They Need?
A newfound sense of urgency is bearing down on utility companies as they look to the future. They want to conduct targeted, meaningful customer engagement, efficiently and within the confines of limited budgets, in this new, Covid-ravaged economy. Luckily, clear guidance is available to achieve this, once they identify and understand their unique Customer Balance […]
Find Your Good Payers with Customer Balance Risk Zones
BlastPoint CEO & Co-Founder Alison Alvarez has spent a lot of time analyzing billpay data in order to support our utility partners during the current pandemic. Based on her findings, Alvarez has defined three ‘customer balance risk zones’ that are key to prioritizing at-risk customers and reducing lost revenue, so companies can stay afloat during […]
Utilities, Get Your Free Resource Guide: Customer Engagement For Surviving Economic Crises
Preparing for a crisis is an enormous challenge, even when you put decisive action plans into place early on. But in a prolonged crisis, such as we’ve seen throughout the ongoing coronavirus outbreak, events unfold and change quickly over the course of days, weeks and months, and businesses face threats on many fronts: Revenues plummet. […]
Steve Estes, BlastPoint’s VP of Product, Talks Icebergs, Ultimate Frisbee & Words To Live By: A Spotlight Q&A
In February of 2020, the team at BlastPoint welcomed Steve Estes aboard as its first ever Vice President of Product. It was a critical time in the company’s growth during which the future–and all it could potentially hold–was on everyone’s mind. We needed a person with a bold vision to help us reimagine what the […]
Would Customers Actually Sign Up For Energy Assistance Using A Text Bot? Absolutely.
Dollar Energy Fund CEO Chad Quinn explains why his organization is offering its digital customer assistance tool, MyApp, to utilities for almost nothing. (Spoiler Alert: It’s just the right thing to do.) In the COVID era, companies across sectors have had to pivot quickly to keep employees safe, business operating and customers satisfied. That’s especially […]
How Data Can Ease The Billpay Crisis For Utilities & Their Customers: A Message From BlastPoint CTO Tomer Borenstein
Utility companies face an unprecedented economic situation with COVID-19. Record numbers of jobless customers won’t be able pay their monthly bills, which means utilities need to get proactive. Luckily, putting an effective plan in place is easier than you might think. BlastPoint’s CTO and Co-Founder Tomer Borenstein shared his insights this week with Energy Central’s […]
Utility Customer Engagement Strategies For The COVID Era: Webinar Recap
BlastPoint CTO Tomer Borenstein shares insights and strategies for engaging low-income utility customers during the pandemic, in this webinar recap hosted by our friends at the Smart Energy Consumer Collaborative. Proactively reaching out to your most vulnerable customers during a pandemic is not only possible; it’s absolutely necessary in order to help them–and your company–stay […]
What Keeps Customers From Enrolling In Your Awesome Programs? These 4 Barriers (Part 2)
Why aren’t more people signing up for your company’s extremely useful assistance programs? From psychological barriers to website blunders, we offer four major reasons your customers still haven’t enrolled. Learn from this two-part series on why enrollment could be suffering, and get ideas on how to boost your awesome program’s numbers. Last week we talked […]
What Keeps Customers From Enrolling In Your Awesome Programs? These 4 Barriers. (Part 1)
From psychological barriers to website blunders, we offer four major reasons your customers still haven’t enrolled in what should be extremely helpful assistance programs. Learn from this two-part series on why enrollment could be suffering, and get ideas on how to boost your awesome program’s numbers. You’ve identified a billpay problem, spoken to customers in […]
Why Text Message Alerts Are More Important Than Ever (And Not Just for Millennials)
More of your customers own smart phones than ever before, including those earning a limited income. Optimize automated text messaging in order to engage and educate throughout the COVID crisis and beyond. Companies that use text messaging, a.k.a. SMS (short message system) marketing, report higher engagement and more cost efficiency than those that don’t. While […]