Building Customer Personas: How Utility Personas Drive Smarter Engagement
Why Personas Matter for Utilities Utilities are under pressure like never before: affordability crises, rising customer expectations, and the urgent push toward decarbonization. Yet many still rely on outdated demographic segmentation or siloed initiatives that miss the mark. The result? Inefficient spending, inconsistent messaging, and customers left feeling overlooked. Customer personas offer a way forward. […]