Intrusive Marketing Series, Part 2: The Art of Leaving People Alone

This is our second and final post in the Intrusive Marketing Series. If you run a Brazilian steakhouse, you probably shouldn’t mail BOGO coupons to vegetarians. They’re lovely people, of course; they’re just never going to be interested in visiting your restaurant (unless you offer tofu that’s been pan-seared in a completely separate kitchen). Alas, […]
